Effective
Strategies
to Drive Traffic
and Boost
Conversions
This resource hub combines algorithm-powered quizzes, SEO-tuned knowledge bases, step-by-step walkthroughs, expert guides, and diagnostic assessments in one data-driven library. Every asset is engineered to rank, engage, and funnel visitors toward your next conversion.
Our Resources
10 Strategies to Maximize Results from Your Website
The goal of your website is to drive traffic and conversions, not just to look good. If you’re aiming to generate more leads and sales, here are some tips:
1. Use various forms of social proof strategically throughout your site
Users are more likely to engage with your business if it appears credible and trustworthy.
The best way to establish credibility is through various forms of “social proof.” This can include client testimonials, links to review platforms, logos of awards or certifications, and impressive company statistics.
To maximize the effectiveness of social proof, make sure to place it strategically throughout your site. Display some form of social proof near the top of the page for an immediate positive impression, and continue showing it as visitors scroll, reinforcing credibility.
At the bottom of the page, include a clear call-to-action—whether it’s a contact form, appointment scheduler, or product purchase—paired with more social proof to increase conversion chances.
Bonus tip: When showcasing client testimonials, include the person’s full name and a headshot to enhance authenticity (since people know testimonials can be faked).
Another bonus tip: Limit testimonials to no more than four, and keep each under 30 words. Focus on quality, not quantity. Display the most powerful statements to avoid overwhelming visitors and to keep their attention focused on what matters most.
2. Ensure your calls-to-action are prominent, frequent, and compelling.
3. Design a clean, cohesive, and modern layout.
Creating a professional design involves paying close attention to the smallest details. Here are some key tactics for crafting a design that converts:
1. Ensure Adequate Spacing: Use ample spacing throughout your site. Long, scrollable pages are perfectly fine—users are accustomed to scrolling, and it’s better than cramming content together. Proper spacing makes information easier to digest and prevents user overwhelm. Consistent spacing creates balance and symmetry. For easier navigation, consider making the header sticky so users can always access the menu.
2. Use Appropriate Font Sizes: Body text should be between 16-20px, secondary headings around 25-35px, and primary headings between 40-75px. While these are guidelines, the key is to create a clear text hierarchy and ensure readability for all users.
3. Choose a Simple Color Scheme: Stick to one primary color and up to two accent colors. Too many colors can make your site look cluttered and unprofessional. Research color meanings to ensure alignment with your brand, and use complementary shades for a harmonious look.
4. Select Cohesive Images: Use images that match your theme and color palette. Avoid overused stock photos. Spend time finding high-quality, relevant images that engage your audience. Ensure they have excellent resolution to avoid a blurry, unprofessional appearance.
5. Structure Written Content for Balance: Maintain symmetry by keeping written content concise and well-structured. For example, align testimonials or service descriptions in equal lengths across rows to avoid clutter. Break up text with design elements and sufficient spacing to make it easy to read without overwhelming the user.
6. Choose Modern, Readable Fonts: Opt for clean, modern fonts like Montserrat or Plus Jakarta Sans. Avoid overly decorative fonts like Marck Script or Audiowide, which can be hard to read. If using serif fonts, limit them to headings (and choose readable options like Playfair Display). Avoid outdated fonts like Arial or Times New Roman, as they can make your site appear too basic.
7. Optimize for All Devices and Browsers: Ensure your website looks great across all devices, browsers, and screen sizes. Use tools like the Responsive Test Tool to double-check your design’s performance across different platforms.
4. Keep it simple, focus on user experience, and avoid overdoing it with overly “unique” or “flashy” design elements.
Many businesses feel the urge to turn their website into a grand artistic masterpiece.
Proceed with caution.
There’s a reason why the majority of websites follow similar structures—users are familiar with these layouts and functionalities. Straying too far from these norms can overwhelm or confuse visitors, causing them to leave your site.
Avoid overly unique layouts, excessive motion effects, sideways scrolling, and intrusive popups. Instead, aim for a design that is elegant and unique while maintaining simplicity and usability. You can create a WOW factor without compromising on an intuitive user experience.
5. Craft persuasive and engaging content.
Design is just one part of the equation. To truly optimize your website’s conversion rate, you need copy that compels users to take action.
Here are some key copywriting principles to engage readers and drive results:
1. Focus on the user: Write more about their needs and less about your company.
2. Highlight specific benefits: Clearly explain how your product or service will improve their life—don’t settle for generic promises.
3. Use simple, conversational language: Avoid jargon and write as if you’re talking to a friend. Keep your copy approachable and easy to understand.
4. Be concise: Stick to short paragraphs and break up text with spacing or design elements for better readability.
5. Hire a professional: If your budget permits, invest in a skilled copywriter to craft persuasive and polished content.
6. Leverage the impact of “testimonial videos” and “explainer videos.”
One of the most effective ways to boost credibility—and drive conversions—is by incorporating a “testimonial video” on your website. Let your customers share their positive experiences in their own words. For inspiration, check out our own testimonial video!
Another powerful video strategy is creating an “explainer video” to showcase your company’s value. Videos often communicate more effectively than written content, and there are three main types of explainer videos:
1. Animated Explainer Videos: Use motion graphics, effects, and voiceovers to visually demonstrate how your company works.
2. People-Based Explainer Videos: Feature your team members discussing your company’s mission, benefits, and processes.
3. A Combination: Blend animated visuals with team interviews for a dynamic approach.
You can even combine a “testimonial video” and an “explainer video” into one!
Place the video prominently on your homepage and other high-conversion pages. Additionally, repurpose it for social media, YouTube Ads, proposals, and more to maximize its impact.
7. Analyze your competitors.
While creativity and originality are essential for a standout website, analyzing your competitors can provide valuable insights to refine your approach.
Start by identifying 5 key competitors and reviewing their websites. Take note of their best features and ideas. Then, enhance and repurpose those ideas while blending in your own unique concepts.
This process will help you create a website that not only stands out but also outshines the competition. Remember, the key to staying ahead is understanding what you’re up against!
8. Optimize your website for Google (SEO)
So far, we’ve focused on converting website visitors into leads and sales, but what about driving more traffic to your site?
There are many ways to boost traffic, but in most industries, search engine optimization (SEO) delivers the highest long-term return on investment.
When building a new website, it’s crucial to follow SEO best practices from the start. Neglecting SEO during the design and development phase can lead to costly and time-consuming changes later. Since the design, written content, and SEO are interconnected, setting up a strong foundation is essential—even if SEO isn’t a top priority for you right now.
SEO may seem complex, but it can be broken down into 8 key areas to focus on:
1. Keyword Research: Identify relevant terms based on user intent, traffic volume, and competition.
2. Competitor Analysis: Benchmark performance and extract key insights.
3. On-Page Optimization: Optimize page types, content, keyword placement, and length.
4. SERP Optimization: Craft compelling page titles, meta descriptions, and schema markup.
5. Technical SEO: Enhance site speed, optimize HTML tags, improve architecture, and ensure mobile responsiveness.
6. Google Business Profile: Focus on local SEO for Google Maps and local search results.
7. Ongoing Content Creation: Publish fresh, relevant content regularly.
8. Backlink Generation: Build authoritative links to improve rankings.
By prioritizing SEO from the outset, you’ll ensure your website is well-positioned to attract and convert traffic effectively.
9. Improve your website’s speed.
It’s no secret that a slow website can drastically hurt your conversion rates. Yet, many websites still struggle with slow load times.
When a website takes too long to load, visitors quickly become frustrated and leave. But even if your website meets basic speed expectations, there’s always room for improvement.
Maximizing site speed ensures a smoother user experience, which keeps visitors happy and more likely to convert. Plus, site speed is a crucial ranking factor for Google, meaning a faster site can help improve your search engine rankings.
If your website is built on WordPress, here are six effective tips to ensure it loads as quickly as possible:
1. Choose a high-quality hosting provider, like Cloudways.
2. Use a Content Delivery Network (CDN), such as Cloudflare.
3. Install a caching plugin, like WP Rocket.
4. Optimize images with a plugin like Imagify.
5. Select a lightweight theme, like Hello Elementor.
6. Limit the number of plugins and thoroughly research each one to ensure it doesn’t slow down your site.
By optimizing site speed, you’ll provide a better experience for your visitors and boost both conversions and search engine rankings.
10. Always be testing
Maximize your conversion rates and SEO rankings by continuously running A/B tests. This data-driven approach lets you experiment with different versions of your web pages to make informed decisions based on real results.
For conversion rate optimization, ensure the page you’re testing gets at least 1,000 unique visitors per month. If it’s not hitting that threshold, it’s better to invest in driving more traffic through SEO, paid advertising, or other marketing strategies first.
Once your page has sufficient traffic, you can begin split testing to further improve conversions. Here’s how to do it effectively:
1. Test one variable at a time: Change only one element, such as a headline, image, button color, or CTA placement. This ensures you can isolate which change impacts the conversion rate.
2. Use hidden test pages: Set test versions to “no index” so they don’t appear on Google. Create unique URLs for each version and link them exclusively to Google Ads for testing. Keep the original page accessible on your website.
3. Leverage Google Ads: Running tests through Google Ads allows you to show different versions to the same audience simultaneously, which reduces data skew from seasonality. You can target the right audience and monitor the rotation of the page versions.
4. Gather sufficient data: Ensure each test version gets at least 1,000 unique visitors to generate reliable data. This requires a budget for Google Ads, making it important to only start split testing after your page has consistent traffic.
5. Track results: Use Google Ads conversion tracking to measure the success of each version. Once you identify a winning variation, make it the live version on your website. Continue testing other variables until you reach diminishing returns.
For SEO testing, you don’t get the advantage of real-time results. Instead, make changes based on SEO best practices and track your progress in Google Search Console over time. SEO updates can take a few months to show results, so track your rankings and adjust your strategy accordingly.
If you’re looking for an expert partner to handle your website’s optimization, EmpoweringIT can help. We specialize in creating award-winning websites that not only look great but also drive business growth.
Let's Get Started Today!
Please fill out this form with your preferred method of entry, and our team will review your inquiry and contact you via email or phone as soon as possible. The more information, the better.
